4 reasons why a new launch review on Amber 45 is not necessary

Last week, a reader asked me whether I will be doing a new launch review for Amber 45.


I would have loved to do a new launch review for the benefit of my readers here. But, I was thinking to myself: Is it necessary?

It was obvious to me that Amber 45 will be selling like hot cakes and probably a new launch review would not be necessary, for the following 4 reasons:

  • Location, Location, Location – The location of Amber 45 needs no further introduction. This project is located in the popular Amber Road condo enclave, near Parkway Parade and with a lot of F&B options and amenities nearby. The future Marine Parade MRT Station and the new underground mall is only 550m away from the development.
  • Enbloc, Enbloc, Enbloc – Since the start of the enbloc craze last year, six developments in District 15, particularly the Amber Road and Meyer Road area, had been sold enbloc, creating 413 multi-millionaires. The timing of Amber 45 launch seems just nice for these folks who are seeking for a replacement home.
  • Rising prices – With the redevelopment of nearby Amber Park going for as high as S$2,600 psf, Amber 45 looks like a steal. Would you want to buy now at S$2,200 psf, or buy later at S$2,600 psf?
  • Value for Money – With the Phase 2 launch of the 99-year Seaside Residences hitting S$2,000 psf, buying the freehold Amber 45 at S$2,200 psf might seem a good value proposition. Moreover, Amber 45 is located nearer to city with more amenities around.

This is probably why UOL Group managed to sell 80% of the units at Amber 45 over the first weekend of launch.